In the beautiful city of Srinagar, nestled between snow-capped mountains and bustling marketplaces, our founder, Bilal Ahmad Dar, noticed something about everyday shopping. People were always on the hunt for better prices, but more often than not, the so-called “discounts” they found were just inflated prices with small markdowns.He saw hardworking families calculating their budgets to the last rupee, students skipping out on quality because the price felt just out of reach, and small business owners struggling to get affordable stock. The need was clear: a place where genuine value meets affordability without compromise.
We didn’t start with massive warehouses or big marketing budgets. We started with trust. Our very first customers were friends, neighbors, and local families who believed in what we were doing. Slowly but surely, word spread — and people began to see that we weren’t just another online shop.Then came the big deals — 50% OFF days, flash sales, festival season offers — and our loyal buyers kept coming back. Why? Because we delivered exactly what we promised.